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In December I got a copy of Camtasia Studio 3 when Techsmith offered it for free for a limited time. Of course I had to play with this new software as soon as I could and I started to make some screen capture videos of my Internet marketing activities.

I found that the videos were fun and easy to make but I also learned that they are highly effective marketing tools.

Which got me to thinking about the reasons I think web video marketing is the wave of the future online and why the next generation of gurus will be web video gurus.

1. Web video marketing makes a personal connection

When people hear your voice and see you they get a stronger connection to you and feel that they know you. After watching Dave Guindon’s videos, for example, I feel like I know the guy and we could go have a drink at a local bar. And hey maybe he and I’ll hang out if I ever visit his hometown.

That personal connection builds trust and if your information is good this makes you an expert in your viewers mind.

2. You can show instead of tell

Many people like to be shown what to do instead of just told. And it’s so much easier to watch something than to have to imagine it.

That’s why TV has always been more popular than books. People prefer to watch their entertainment, education or news.

With web video you can finally give people what they’ve been asking for. Your viewers can actually watch someone upload a site to an FTP server and learn that way instead of following a boring set of written instructions. You can now show someone your newest traffic pulling strategy instead of just explaining it.

Sometimes when people see something done, it all of a sudden feels a lot easier to do. When that happens they’ll thank you for it and want to learn more from you.

3. You can show your proof

One of the things I love about marketing with web video is that you can actually show your proof live. A few weeks ago I got a web video ranked in Google’s top ten for an important keyword.

I just had to do a screen capture of it and a tutorial on how I did it right away. Why? So I could show viewers that I had that ranking on the video.

I just searched under the term I was ranked for and captured the whole thing on video. This proved that I was telling the truth but was also fun to watch. In an article you can only tell them what you did and do a small screen shot as evidence. It still works but it’s not nearly as exciting.

4. Google loves web video and will rank recent videos on the first page even for competitive keywords

People were impressed that I could get a top 10 ranking in Google for the competitive keywords “web video marketing” in less than 24 hours.

I was able to do this for two reasons. A) These video websites have high page rank and B) Google spiders them constantly because thousands of videos are added to these websites every hour.

So when you post a video Google finds out about it within minutes and lists your video immediately.

5. People are still impressed by the simple and easy editing tricks you can do with web video like fade out transitions, and adding cool music and other effects

Because most people have no idea how easy it is to create web marketing videos they are still impressed by simple editing tricks.

You can learn them in just a few hours and be ready to create your own impressive web videos. One ebook that teaches some of these tricks can be found at www.tubetrafficmethod.com

Conclusion

Have these ideas inspired you to use web video marketing to become the next guru of your niche? Tell me by leaving your comment below.

In this video I give three free tips I’ve learned to increase the amount of web traffic I get from Youtube and other web video marketing websites.

To see the video click Web Traffic Video.

Would you like to have your web videos shown to the largest possible audience so you can use them to drive boat loads of traffic to your website?

To do that you need to have your videos shown in all the top video sites not just YouTube, Google Video and Yahoo Video but all the rest including:

MySpace

Revver

Metacafe

DailyMotion

Blip

Veoh

Crackle

SupidVideos

This can take up valuable time that you could be spending actually making web video to market your products and services and bring in more cash.

One solution is to use expensive services like Traffic Geyser to accomplish this money-making and time-saving feat.

But there’s a much cheaper solution.

In fact, it’s absolutely free!

It’s called TubeMogul.com and so far I’ve used it to upload three videos to the major video sites and I calculate that it’s saved me about 20 hours of work.

To try it visit www.TubeMogul.com.

I’ve also created a short video tutorial to help you get started below.

No english title - Click here for funny video clips
Click Here To Download This Video

Stay tuned because in a future post I will explain how I use web video marketing to get my videos listed for important keywords in Google in less than 24 hours.

If you found this tip helpful please leave a comment below.