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One tool you absolutely must use if you are going to find all your most important tools is the Google Keyword Tool (also known as the sandbox).

Type a keyword into the Keyword Variations box (keep “Use synonyms” checked) then hit “Get More Keywords.” And Bingo! You’ll get a massive list of keywords some of which you’ve probably never thought of. You can sort them by how often people search for those words too.

Part 2

4. Find your competitor’s keywords

Some people think this technique is sneaky or unethical. You be the judge.

What I do is visit my competitor’s websites. Then I right-click on the page and choose ‘view source’ from the menu that appears.

Then I find their meta description and keywords. I check to see if I have any of these

keywords in my campaign. If I am missing some words I create a campaign for them.

This technique might seem obvious to those of you who have been using Adwords for a while but I am often surprised to see how many people don’t use this simple method.

5. Use all three Google match types: Broad, Phrase, Exact

Google gives you three different ways to list your keywords: Broad Match, Phrase Match and Exact Match.

When you list a keyword as broad match your ad will show up any time someone types in those words in any order and no matter what other words are typed in as well.

For example, if I am advertising for the keyword ‘ring tones’ using Broad Match then my ad will be triggered when people type in ‘ring tones’ ‘awesome ring tones’ ‘ring awesome tones’ ‘ring tones awesome’ ‘tones ring awesome’ and many other variations as long as the words ‘ring tones’ are somewhere in the search phrase.

The ads can also show up for singular/plural forms ‘ring tone’ and synonyms ‘ringers’.

When you advertise using the same keywords using Phrase Match your ad will only show up if someone types in the phrase ‘ring tones’ with words before the phrase or after the phrase.

‘Awesome ring tones’ or ‘ring tones awesome’ but not ‘ring awesome tones.’

When you use Exact Match your ad will only show up when someone types in the exact terms of your search ‘ring tones’ in the exact order and with no other words. The ad will not show up for ‘awesome ring tones’ or any other variation.

Why is this important?

Because the Exact Match and Phrase Match words often cost less than the Broad Match terms (not always but often). This can lower your ad costs. Also, Exact and Phrase Match both deliver more targeted visitors. The ads may show up less often on these terms but they often have a higher CTR which increases relevance to Google and lowers ad costs even further.

So to increase traffic AND reduce ad costs always use all three match types.

(You can tell Google which you want by leaving your keywords naked ‘ring tones’ without the quotes for Broad Match or “ring tones” with quotes for Phrase Match or [Ring Tones] in brackets for Exact Match.)

6. Use your keywords in your ad

This may seem obvious but if you do a search on Google for almost any term you will find some ads that do not have the keywords in them.

This is a mistake as my testing and the testing of others has found that this often leads to lower click-through-rates which increases your ad costs dramatically.

Plus you are getting fewer visitors to your site.

Put your keywords into the title of your ad whenever possible. And when it is not possible put the keywords into the body of the ad.

More people will click on your ad and Google rewards ads that have your keywords in them by reducing your ad costs.

Did you find these tips helpful? If so please leave a comment below.

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Part 1

Many people know that Google’s Pay Per Click program called Adwords is one of the quickest and easiest ways to get traffic around.

But few know how to keep their ad costs low enough to make a decent profit.

Below are the tips I’ve used to turn money-losers into money-makers online.

1. Use Negative Keywords

Many people are unaware that you can dramatically reduce your ad costs just by using Google’s negative keywords feature.

What are negative keywords? They are a way to make sure your ad does not show up for a keyword that is irrelevant to your product or service.

For example, I used Google Adwords to advertise my first website www.sat-essay.net. I noticed that some visitors came to the site looking for things related to satellite tv.

How did that happen?

I advertised on the word “sat” and “sat” is an abbreviation for satellite. So what I did to

keep this from happening was to add negative keywords so that satellite and electronic related words would not trigger an ad.

I added the negative words: satellite, tv, dish network, nav, direct tv, c-band.

This dramatically reduced the number of times my ad showed for irrelevant searches and lowered my ad costs.

2. Use the common word technique

Another technique that can reduce ad costs and increase click-throughs is the common word technique.

Gone are the days in which you can just load up one adgroup with hundreds of keywords.

These days Google will penalize you and increase your ad costs.

Why?

Because it’s impossible to write one ad that’s relevant for hundreds of keywords.

For example the following is an add for the keywords “web traffic”

Notice that the keywords “web traffic” are in the headline, the body of the ad and the URL.

Now if this ad shows up for “make money online” it will hurt your campaign in two ways.

a) Searchers will be less likely to click on the ad so you will get fewer visits

b) Google will increase your ad costs because the ad is not relevant and because it will have a low click-through-rate

3. Split-test your ads and keep improving them

If you create two ads for the same adgroup Google will rotate those ads evenly until one ad shows itself to be more successful than another (this feature can be turned off but why would you do that?). Once you discover a clear winner you can then take the lower performing ad off and replace it with another ‘test’ ad.

From using this idea alone I was able to increase traffic to a client’s website by 10% in 23 days.

Did you find these tips helpful? If so please leave a comment below.

And be sure to come back in a few days for the next three tips in Part 2 of this article.

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