eMarketingIncome.com

Part 1

Many people know that Google’s Pay Per Click program called Adwords is one of the quickest and easiest ways to get traffic around.

But few know how to keep their ad costs low enough to make a decent profit.

Below are the tips I’ve used to turn money-losers into money-makers online.

1. Use Negative Keywords

Many people are unaware that you can dramatically reduce your ad costs just by using Google’s negative keywords feature.

What are negative keywords? They are a way to make sure your ad does not show up for a keyword that is irrelevant to your product or service.

For example, I used Google Adwords to advertise my first website www.sat-essay.net. I noticed that some visitors came to the site looking for things related to satellite tv.

How did that happen?

I advertised on the word “sat” and “sat” is an abbreviation for satellite. So what I did to

keep this from happening was to add negative keywords so that satellite and electronic related words would not trigger an ad.

I added the negative words: satellite, tv, dish network, nav, direct tv, c-band.

This dramatically reduced the number of times my ad showed for irrelevant searches and lowered my ad costs.

2. Use the common word technique

Another technique that can reduce ad costs and increase click-throughs is the common word technique.

Gone are the days in which you can just load up one adgroup with hundreds of keywords.

These days Google will penalize you and increase your ad costs.

Why?

Because it’s impossible to write one ad that’s relevant for hundreds of keywords.

For example the following is an add for the keywords “web traffic”

Notice that the keywords “web traffic” are in the headline, the body of the ad and the URL.

Now if this ad shows up for “make money online” it will hurt your campaign in two ways.

a) Searchers will be less likely to click on the ad so you will get fewer visits

b) Google will increase your ad costs because the ad is not relevant and because it will have a low click-through-rate

3. Split-test your ads and keep improving them

If you create two ads for the same adgroup Google will rotate those ads evenly until one ad shows itself to be more successful than another (this feature can be turned off but why would you do that?). Once you discover a clear winner you can then take the lower performing ad off and replace it with another ‘test’ ad.

From using this idea alone I was able to increase traffic to a client’s website by 10% in 23 days.

Did you find these tips helpful? If so please leave a comment below.

And be sure to come back in a few days for the next three tips in Part 2 of this article.

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